Soom Stories: The People Who Bring San Diego to Life

When people think about what makes a neighborhood special, they often think about the homes.

I think about the people.

Soom Stories celebrates the neighbors, volunteers, creators, and small business owners whose everyday contributions help San Diego feel more connected.

  • Jonas Salk Elementary: When a Community Shows Up for Its Kids

    Jonas Salk Elementary: When a Community Shows Up for Its Kids

    I was grateful that Soom Living had the opportunity to be one of the many local businesses and families supporting this year’s event. As both a parent and a community member, it was meaningful to contribute to a school that brings so many people together. My favorite part wasn’t the sponsorship itself—it was the…

  • Eric & Andrew | Parameter Coffee

    Eric & Andrew | Parameter Coffee

    What began as a passion project for neighbors Eric and Andrew has grown into Parameter Coffee—a resident-run pop-up held in Eric’s driveway, where thoughtfully crafted coffee becomes an excuse to slow down, step outside, and connect. People come for the coffee, but they stay for the conversations. It’s where familiar faces become friends, newcomers…

  • Jess Cox | Balance + Strive

    Jess Cox | Balance + Strive

    When people ask what makes 3Roots feel like a community, Jess is one of the first people who comes to mind. As the group fitness manager at the 3Roots community gym, Jess thoughtfully curates the class schedule, recruits instructors, and teaches many of the yoga, Pilates, and strength classes that bring neighbors together week after week.…


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Help Shape Soom Stories

Soom Stories celebrates the people whose kindness, creativity, and generosity help our communities thrive. If you know a neighbor, volunteer, creator, or small business owner who makes San Diego feel more connected, I’d love the introduction.

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